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DP World launches road safety campaign in Mozambique

DP World is proud to launch its ‘Be Protected, Be Good’ street security consciousness marketing campaign at colleges alongside the EN6 nationwide street within the central Sofala province.

DP World initially launched ‘Be Protected, Be Good’ in South Africa in 2011, and the attention marketing campaign focuses on offering street security training for major and secondary faculty college students by means of interactive and informative classes held at colleges.

This 12 months, the purpose for the marketing campaign is to achieve 100 colleges in South Africa and develop it to  Mozambique and Namibia. ‘Be Protected, Be Good’ was launched  in July, specializing in the realm between Beira Port and Inhamizua Test Level, the place kids have to cross the EN6 street to get to high school. Over 4,300 faculty kids in ten colleges have participated within the programme to-date, and 1,800 street security sashes have been distributed. These sashes act as ‘strolling security belts’ and have reflective strips to extend the visibility of pedestrians to different street customers.

Esha Mansingh, Head of Company Affairs and Sustainability: sub-Saharan Africa at DP World, mentioned: “At DP World, we imagine that security is a elementary proper for all kids. The ‘Be Protected, Be Good’ marketing campaign is a testomony to our dedication to creating safer communities and empowering younger folks with the data they should keep protected on the roads. By educating college students on street security in a fascinating and memorable approach, we’re serving to to foster a tradition of security that can profit these communities for years to return. We’re proud to see the constructive reception of this marketing campaign in Mozambique and look ahead to persevering with our efforts to develop its attain and influence throughout the area.”

Supportedby the varsity principals and the District Director of Training, the marketing campaign was well-received by college students and academics alike. By means of interactive actions together with track and dance, college students have been taught the principles for crossing the street safely, and to concentrate on their environment when utilizing the roads.

“Since inception, ‘Be Protected, Be Good’ has reached over 1,6 million learners throughout nearly 2,000 colleges in South Africa,” concludes Mansingh. “Now that we have now efficiently expanded the programme to Mozambique, we look ahead to taking this marketing campaign to Namibia within the coming months, and rising accountable street customers in southern Africa.”

Commerce is the lifeblood of the worldwide economic system, creating alternatives and bettering the standard of life for folks around the globe. DP World exists to make the world’s commerce move higher, altering what’s doable for the purchasers and communities we serve globally.

With a devoted, various {and professional} group of greater than 111,000 staff from 159 nationalities, spanning 77 nations on six continents, DP World is pushing commerce additional and quicker in the direction of a seamless provide chain that’s match for the long run. In sub-Saharan Africa, DP World employs greater than 27,000 folks, has a fleet of 6,300 automobiles, and operates in 48 markets.

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